Gurney's Inn
May 23, 2007

In East Hampton: Whats New In The Town This Summer

Inexorable ocean action changes the scenery on East Hampton beaches and beachgoers are greeted with new views every season. So, too, are shoppers and diners, as Memorial Day weekend provides the launching point for a bevy of new businesses.

In East Hampton Village, there's been a ghost town feel this past winter. A handful of touchstone shops Reed's Photo, Mark, Fore & Strike, and Long Island Sound closed their doors. Some, like Reed's, moved to new locales. Others, like MF&S, shut their doors forever.

And, as has been a trend the last several years, the empty shops make way for corporate giants. Word is, Ralph Lauren will open yet another boutique branch, combining the former digs of LI Sound and Shoe-Inn (which is moving to Newtown Lane). Where Reed's, which has moved to Amagansett Square, used to be, the John Varatos boutique takes up residence. The one time sweet shop, Nuts About Chocolate, on Main Street will morph into Dylan's Candy Bar. Eli Tahari, a tony boutique, is slated to open in August, much to the delight of all who have watched extensive renovations to the building at the corner of Newtown Lane and Main Street.

And continuing the theme of replacing like with like, the optical store on Newtown Lane becomes Aspen Opticals. JL East changes its name to Prime 103 and the Pomodoro on North Main Street will open up as Matto, "an authentic trattoria" with an Italian menu. Exquisite food, a new boutique caterer services weddings and "delivers ultimate perfection." Over on Race Lane in the village The Juicy Naam combines juice bar, farm stand and health food with a slew of healing yoga treatments and Universal Kabbalah workshops.

In Amagansett Atlantic Skin & Laser Center, formerly East Hampton Electrolysis has opened a beauty clinic offering laser hair removal, cellulite reduction and tanning, among other treatments. Heading out along the Napeague Stretch, 27 Lobster and Surf Shack changes character and becomes 27 Authentic Mexican Kitchen.

Second Star Toys, which will keep a shop on Newtown Lane this summer, and opened a branch in the Bridgehampton commons last summer, is opening still a third location on Main Street in Montauk. Also new in the Lighthouse district is the Old Harbor House, a restaurant on Flamingo Road near the railroad station. Up the road apiece, the former Lakeside is undergoing renovations, with a steakhouse and inn rumored to be on the horizon. In Wainscott Main Beach Surf & Sport has moved to the former site of Treasure Island.

The changing landscape of Sag Harbor continues, the area rarely losing its charm or determination to remain distinctly "un-Hampton."

Ed Cashin opened up Weekend Warriors Tours & Outfitters in Sag Harbor the second week of May. Located next door to the Cigar Bar on Main Street, Weekend Warriors offers guided mountain biking, snowshoeing, fitness and international adventure tours. Cashin has an office in Amagansett; the retail store will have rentals, tours, kids camps and sporting gear. Sailing equipment will also be on hand in the future.

Aimee's Closet has opened a second store where Sag Harbor Video was once located on West Water Street. The first boutique opened on Main Street in Bridgehampton. Co-owners Christopher Irvine and Aimee Merriam-Bockman are manning each store, which mostly carry fashionable clothing and accessories.

The space next door to the new Aimee's Closet was occupied by Harbor Pets but is currently vacant after the pet shop moved to 12 Bay Street.

Privet Cove, aptly located at 46 in The Shopping Cove off Main Street, is the newest addition in home décor in Sag Harbor. "For everything you've never seen before," is its tag line, owner Arthur Diamond said to explain what he carries. Privet Cove, filling the space formerly occupied by Mata Hari, has also had a home in Southampton since 1999. The new Sag Harbor store opened the second week of May.

For eateries the stalwarts are staying put, with two newcomers thus far. Italian fare gets a new member to the family with retired CEO of Condé Nast Steve Florio and partner Larry Baum opening Tutto il Giorno Trattoria & Market at 5 Bay Street. A 30-seat space, Tutto faces Marine Park and will be serving cuisine by Scott Conant one of New York City's top Italian chefs.

Between The Corner Bar and Spinnaker's on Main Street lies the offspring of popular Japanese restaurant and sushi bar Sen. Owners Jeffrey Resnick and Tora Matsuoka opened Sen Bar and Lounge at 29 Main Street, formerly Magnolia, right next door to their restaurant. They have brought a slice of Manhattan's high life into Sag Harbor, with posh drinks served in a dimly lit, shadowy setting giving the old whaling village a slight urban edge.

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