Hardy Plumbing
February 14, 2007

Let The Music Play: Superstar Studio Reborn



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"Born to be Wild."

When platinum-selling studio owner, engineer and musician Anthony Arfi heard the words for the first time while watching Easy Rider it was a musical moment in time that would be forever etched in his mind and heart.

Arfi believes everyone has one song that brings them back to an emotional place in their history.

"Music is invaluable throughout your whole life. It's something that is very, very personal but it's also something that you can share. You get great joy out of it and you give other people great joy. I think it's the biggest common denominator out of all the things that we do. Music is really the main connection."

And now Arfi, who recently opened a second location of his legendary Power Play Music Studios in Westhampton Beach, is ready to share his love for music with the next generation as he begins the second act of his groundbreaking career.

Arfi, a Westhampton resident, has, in his luminous career, earned 21 platinum and gold records and three Grammy nominations, and has sparked the careers of such rap superstars as Salt-N-Pepa, Nas, and LL Cool J, with Queen Latifah on the studio's A-list of clients, too. During his 26-year stint at his legendary recording studio, Arfi recorded soundtracks for hit shows such as

"The Sopranos" and gave fledgling artists wings to fly.

Arfi embarked on his musical journey when he was only a child. "When I was three years old, my godmother bought me a little pegboard toy, where you knock in the pegs. After I knocked in the pegs, I took the hammer and started banging on everything else." Arfi's mother bought him a drum, and sparked a musical odyssey that would span decades and inspire dreams.

After a year of lessons, Arfi's father bought him a drum set, and he hasn't stopped playing since. "I've been a drummer since I was 10 years old."

After gigs with his first band, Radius, Arfi went professional in Uptown, one of the first all-disco bands. "We played at Max's Kansas City six nights a week. One time we had Keith Richards onstage with us."

But it wasn't all glitz and glamour. "I played the whole Ramada Inn and Holiday Inn circuits in [New] Jersey and Westchester. We used to play all those clubs on the Jersey Shore."

Persistence paid off: later, Arfi backed up music legends The Drifters, The Shirelles and the Tramps.

And when he opened Power Play Music Studios in 1980 in Long Island City, music history was made. The first musician Arfi recorded, Kevin Nance, signed with Island Records with his band, Earons, and released a number-one single, "Land of Hunger," which topped the charts for six weeks; Arfi played drums on the recording.

A friendship with engineer Patrick Adams, whose band, Musique, was famous for disco classics such as "Push, Push in the Bush," parlayed into pure gold. Adams was instrumental in operating the Publision IM-90 Infernal Machine, groundbreaking equipment studios had never used before.

"It was a sampler, the first sampler that you could use to take a drumbeat off James Brown records, for example," said Arfi. "You could speed the drumbeat up but not change the pitch. So that's how these groups started using James Brown. We started that."

Power Play Studios emerged as a breeding ground for hot new talent, building the foundations of rap, a musical genre that rocked music history. "We started getting all the young, rap, hip hop artists. They were coming to us, because I was two blocks away from the Ravenswood projects."

During the '80s and '90s, stars such as Salt-N-Pepa, LL Cool J, Eric B. & Rakim and Nas recorded at Arfi's studio.

"People thank me for getting their careers started," he said. "We taught these ghetto kids how to use the technology to get the music that they were looking for. We were the pinnacle of that whole music scene."

Later, after his studio moved to Manhattan, Arfi was balancing a young family in Westhampton with his burgeoning career, commuting at three in the morning and running on empty.

One day, after he found himself asleep in his car on the side of the road, with no idea of how he'd gotten there, Arfi decided it was time to make a change.

The move led to a new chapter in Arfi's life. With a branch of Power Play in Shirley, Arfi realized his long-time dream when he opened his second location at 204 Montauk Highway in Westhampton.

Today, he is bringing his longtime love of mentoring and teaching others to a community ripe with promise. "Kids are the future of music," he said. "I get the most satisfaction out of other people learning the things that I know."

As an artist, Arfi never stops learning – besides the studio, he's the proprietor of Power Play Communications, a firm that installs home theaters, plays in his Long Island-based band, Unity, and DJs.

And he never forgets valuable lessons learned.

"Once, I was recording Rick Derringer, who had come in to do a guitar solo. I was sitting behind the controls doing the song. He walks in, having never heard the song before, and plugs in. Usually, I would record everything and if it was a mistake or if it wasn't a good performance I would just erase it. But because it was Rick Derringer, and he said, 'I don't want you to record this, I'm just practicing,' I didn't record him.

"He played the most incredible guitar solo the first time. The producer asked if I'd gotten it, and I said no. It took Rick about four hours, and he never got it as good as that first take. Now, I always record everything. Because you never know when that magic moment is going to happen."

In the reincarnation of his recording studio, which features a digital, computer 24-track digital recorder, high-end AKG and Sennheiser microphones, outboard gear, vintage equipment and a full drum set, Arfi hopes to strike gold once again. Step inside and walk down a hallway lined with gold records, and it's clear the studio is not only a piece of music history but designed with an eye toward the future.

"My vision is to have a place where people can record their songs and feel good about what they're doing – getting good quality, learning and growing within themselves and within the music community."

Power Play Music features music lessons and a full line of guitars, amps and drums, band rentals, repairs services, rentals and remote recording.

Perhaps most fulfilling for Arfi is building a family with his wife, Diane, and sharing his love for music with his children, Anthony and Gina. Watching his son embrace the rock music of Arfi's own roots is a highlight for the father. "We have a recital once a year. I play drums, and Anthony plays guitar. We're playing all the songs I love, and now my son loves them. We're connecting in a musical sense."

Looking forward, Arfi hopes to impart a message with his music: "Approach things with an open mind. When I came on the scene, nobody even knew what rap music was. So it's important to be open to new things. Try to like something about everything."

  1. print email
    Tony Arfi
    December 27, 2011 | 05:58 PM

    Tony was one of my neighbors in Astoria, he on 24th Street, me on 25th Street. Congrats Tony!

    Frank Vespe
  2. print email
    Tony Arfi
    December 27, 2011 | 05:58 PM

    Tony was one of my neighbors in Astoria, he on 24th Street, me on 25th Street. Congrats Tony!

    Frank Vespe
  3. print email
    Marino
    January 05, 2012 | 01:55 AM

    Tony , When I was about 13 years old I used to live on Rutherford ave. N. Massapequa Long Is. I have great memories of those times. I remember vividly Radius. With you, Sammy and I think 'Brian' maybe . I can remember all of you guys. I remember you had great style and chops. You were probably one of my greatest inspirations to play drums. Still play today. Thank you ,and I'm so glad to have had those opportunities. Frank B marino. frankbmarino@gmail.com

    Frank B. Marino
  4. print email
    RECONNECTION!
    February 28, 2013 | 02:06 AM

    "...there r NO Mistakez, nor r there COINCIDENCEZ...WE WERE BROUGHT IN2 EACH OTHERZ REALM, 4 A PROMISING & PROFITABLE VENTURE! THANX, DONNA, MY COOL AZZT SISTER! 2013? OURZ, WITHOUT A DOUBT!...BLESSINGZ, ALL, ALWAYZ..."

    DEBBE COLE
  5. print email
    Spent alot of time in the Queens Power Play Studio
    March 03, 2014 | 04:22 PM

    I was there between 1986 and 1989. I did all the guitar tracks for Sam Culley, Brenda Reed, Lloyd Price, The Fat Boys, Brenda's son Cory Rooney and daughter and many other acts that needed guitar tracks. I also recorded several original songs there. One in particular was a song called Dancin and it had the exact riff that Christina Aguellara used in Genie in a Bottle. I heard that the producer that introduced that song to her worked at Power Play Studios briefly. Its a story I have been telling for many years now because as soon as I heard that song on the radio I was shocked. Anyway.. all the tapes that I made that were locked up in that closet near the front desk in the lobby were stolen (from what I heard) so I don't have anything other than rough mixes on cassette that we would do so that we could listen to them at home. Does any of this sound familiar? I have several cassette tapes with Brenda, Cory, Sam and others singing on the songs I wrote. Its possible that some of them could be hits even today. They liked them so much they actually sang the lead vocals on all of them. Thanks! John G

    John Gallicano
  6. print email
    Power Play Studios
    March 09, 2015 | 01:35 PM

    Tony took me in as an intern while I was studying audio engineering at NYU. I spent a lot of time in the old studio and went on many Auction runs in Manhattan with Tony himself. Great guy and a talented musician and engineer.

    Charlie Maffia
  7. print email
    Recording at power play back in the day
    July 12, 2016 | 11:25 AM

    In the mid 80's I recorded 2 songs at power play on a very limited budget and man talk about bang for the buck. These demos sounded great and they weren't even done ( I ran out of money). Overall it was a good experience. The engineer was great ( nice guy,seemed to be into the songs, had some good ideas ) All the good things people say about Tony are true. A talented, honest, generous man who has helped a lot of musicians. Those unfinished demos got me some major label interest (Atlantic among others) and a lot of gigs so Thanks to Tony and Power Play. Al Lange

    Al Lange
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