Hardy Plumbing
May 24, 2006

bla bla blog

Have you ever wanted to have a blog of your own?

Or have you ever wondered, what the heck is a blog anyway?

"Blog" is an abbreviation of "weblog." It describes a website that contains frequently updated information. Often it's a personal website featuring diary-like entries, with the most recent entries, or posts, as they are called, placed at the very top of the page, with older posts appearing below it. Blogs often contain links to articles or other web sites and blogs that have related information or similar points of view. Blogs range from the personal to the political, and can focus on one narrow subject or a whole range of subjects. Your blog can be about whatever you want it to be. There are no rules.

Mostly, people blog just for the pleasure of it. There's no better place than a blog for getting things off your chest, showing off your knowledge of gardening, railing at the current administration, or doing a little snarky sniping at your favorite celebrities.

Some blogs end up making significant sums of money from advertisers who feel you've built a sizable audience in an attractive but well focused demographic. Ad budgets are shifting away from staggeringly expensive media buys at major networks and media outlets. Media buyers are looking very carefully at the blogosphere for blogs that speak to much smaller audiences, whose specific interests dovetail with their products, guaranteeing their advertising a friendly reception.

But really and truly, as noted above, most people blog for the sheer pleasure of it.

And it is a pleasure. Just ask anyone who was around when I received my first comment (response from a reader) at my blog, isitjustme.com. Yes, I did print it out, and yes, it is hanging on my wall. And yes, it is in a frame. Think . . . Sally Field . . . "You like me! You really like me!"

Over the next few months, this column, bla bla blog, will go out exploring the blogosphere. We'll provide you with all the information you'll need to set up a blog at one of the most popular, and completely free blog-hosting sites.

But for three lucky readers, Indy is offering three free blogs that we will set up for three bloggers. They'll be hosted by us, and customized just for you with a header designed to your specifications that will include your photo. All you'll have to do is type your blog entries, and hit the submit button. It's truly that easy. They don't call it, "point and shoot publishing," for nothing!

As an added bonus the companion website to this column, blablablog.com, will features links to all three Indy blogger sites. And as you will discover in later columns, links are hard earned treasures out there in the blogosphere! Links are at the very heart of what can make a blog rise to the top of the many blog directories we'll be exploring.

It'll be kind of like reality television, or maybe more like reality Internet.

We'll invite comments and reactions from all our readers, but no one gets voted off the island, or taken to the boardroom and fired, or worse . . . deleted from the server.

So get ready for your 15 minutes of fame. And don't forget, that 15 minutes of fame can happen over and over again, every time you submit a new post to your blog!

Check back in with us in our June 28 issue — that's our July Fourth extravaganza — for more info on how to win a blog! If you'd like to be one of our three Indy Bloggers, just drop me an e-mail at: gimmeablog@blablablog.com.

Just tell me a little bit about yourself and what you might like your blog to be about. Get ready to hit that submit button!

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