February 15, 2017

Gap '90s Archive Re-Issue

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Gap, the American clothing brand, has launched a limited-edition collection – the '90s Archive Re-Issue – for men and women featuring iconic styles from the '90s including the bodysuit, reverse fit and easy fit denim, pleated khakis, and the timeless pocket tee, available online and in select stores.

The archive pays homage to the past and celebrates emerging talent with Rumer Willis, Coco Gordon, Evan Ross, Chelsea Tyler, Lizzy Jagger, TJ Mizell, and Naomi Campbell in the "Generation Gap" short film.

The film features this roll call of emerging talent, cast from the offspring of stars of the iconic Gap '90s ads with a special cameo from the timeless icon and Gap alumni model, actress, and activist Naomi Campbell wearing the iconic pocket tee that she modeled in 1992 for her Steven Meisel shoot.

"It's an honor to be here, in the same outfit that I wore twenty years ago in my Gap ad," said Campbell. "The creativity in the '90s is something I'm so grateful that I got to be a part of and to see and to learn from and to draw inspiration from."

To launch the collection, Gap collaborated with director Kevin Calero to create the film that is the ultimate contemporary homage to the iconic Gap ads of the '90s with references to "Mellow Yellow," "Crazy Little Thing Called Love," and "Just Can't Get Enough" updated with a modern twist.

"I was a 'Gap kid' so when the call came through to re-interpret the legendary '90's Gap campaigns, it was a dream come true," said Calero. 

Model Lizzy Jagger is the daughter of Jerry Hall. She wears her take on the classic black bodysuit that her mother flaunted in 1991. "The classic look for anyone is not just a '90s look. The white t-shirt and jeans look has gone through the decades and is still around, and I think of that as being really Gap," said Jagger.

"I feel honored. Being part of anything Run DMC is a huge honor for me and being able to back up my father's legacy with Gap," said DJ TJ Mizell, son of Jam Master Jay of Run DMC, who wears the iconic Gap logo sweatshirt that his father wore in the film.

Actor Evan Ross, son of Diana Ross, wears the sleeveless logo tee as a tribute to his mother who wore a simple tank in her 1991 ad.

"Gap can transcend all eras. It still feels relevant. It looks like what we would be wearing right now . . . it is at the cusp of what we're doing right now," said Ross.

Singer Chelsea Tyler, daughter of Steven Tyler, wears the sleeveless Tee and reverse pleated jeans channeling her dad's "Easy Fit Jeans" commercial from 1997. 

"Gap is taking something so classic that we all know and is so quintessential in our minds but has a new spin and current feeling to it," said Tyler.

"Gap was really the first brand to come out of the box . . . and do different and interesting things," said singer Rumer Willis. Willis, daughter of Demi Moore, wears the cropped denim jacket, similar to the one her mother wore in her 1990 ad, with the henley bodysuit.

Artist Coco Gordon, daughter of Kim Gordon who wore the pocket tee in her 1990 ad, wears the navy icon leather Jacket, black short-sleeve mockneck tee, and high rise denim short in the film. "My mom always bought me Gap clothes . . . we definitely went to the Gap for my cool clothes."

To view the collection and the "Generation Gap" film go to Gap.com/archivereissue.

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